JENIFER TIDWELL

ARLINGTON, MASSACHUSETTS

I design and create websites for small businesses and individuals. Contact me to discuss availability.
jtidwell@jtidwell.net

START-TO-FINISH WEBSITE CREATION

SITE AUDIENCE AND CONTEXT OF USE

Who visits your site? What are they looking for? We will ask those questions, consider them carefully, and use the answers to inform the site design process. If necessary, I can research your market and interview users. I can also follow up the design phase with usability testing, to close the loop.

INFORMATION ARCHITECTURE

I can help you organize your site’s content, categorize it, and decide where it should go. Menus, page structures, task flows, page titles, and content groupings emerge from information architecture.

VISUAL DESIGN AND INTERACTION

I create clean, appealing visual designs that reflect the needs and personality of the site’s subject—your works, your organization, or even you yourself. (Alternatively, I can work with your graphic artists to put together a suitable look.) I also have deep experience in the design of forms and interactive data displays.

HANDCRAFTED CSS AND VISUAL DETAILS

To implement your site, I’ll use CSS3 and other new technologies to create elegant, simple, correct code, with minimal use of brittle tables and helper images. This saves you time and money, and helps future-proof your site.

WORDPRESS OR ORDINARY HTML

If your site needs a blog, an online store, multiple people adding content, or other “moving parts,” then WordPress might be a good choice for you. But if you need nothing more than a small and elegant site, then static HTML will work fine. Let’s talk about your future needs.

WORDSMITHING

I can fine-tune and copyedit your site’s most important text. I am a walking spellcheck and grammar editor—a quirk that I like to put to good use. Precise, careful use of words makes a good impression on your site’s visitors, and after all, most of user interface design comes down to the skillful use of text.
Bloodroot
“Sanguinaria canadensis”

Spring flowering, herbal, dye-making, native to North America

Engraving of bloodroot flower